Norden

Norden came to us with a portfolio of quietly exceptional buildings and a brand that did none of it justice. The work was patient and material-led. The identity was neither.

Approach

We built the system around a single idea: restraint as a signal of confidence. A narrow grid, one weight of type, and a palette drawn from the sites themselves rather than a mood board.

Outcome

The result is a system the studio can apply on its own: a short set of guidelines, one type family, and a palette drawn from the projects themselves.